Ranked Fintech SEO agencies

Key Takeaways

Here are key takeaways and what you should know:

• Our top Fintech SEO agencies: The top fintech SEO agencies would be Ninjapromo, TripleDart, and Bird Marketing.
• Most experienced Fintech SEO agency: Making it to the top of the list for most experienced fintech SEO agency is TripleDart, having the most hands on experience and case studies with financial services clients.
• Cheapest Fintech SEO agency: The cheapest fintech SEO agency goes to Ninjapromo, that offers services as low as $3,200 per month. Which is lower than the typical $4,000 a month retainer seen in most fintech SEO agency engagements.

Top Fintech SEO Agencies (Ranked List)

We've compiled a well-researched list of all the best fintech SEO agencies. These agencies have shown great domain expertise in the space. And have a healthy amount of case studies that reflect their ability to execute on financial services businesses marketing needs.

1. SERPdojo

SERPdojo is us! Of course we have to put ourselves at the top of the list. When it comes to growing fintech companies, there's a lot of overlap with SaaS. And in fact, we've worked on a number of fintech SaaS companies.

We're going to be fair with our own review, however. And mention that we don't have as much financial services clients in our book of business as some of the other competitors that are on this list.

However, when it comes to executing on highly specialized programs that attract the right buyers, we're extremely experienced in this. And, we like to think our content execution is the highest caliber.

Fintech companies need editorial staff that truly understand the space. Much of the SEO effort is bringing new insights into the internet that both help rank (using the information gain patent) as well as attract buyers given the expertise that's displayed through that content.

We like to say that "people buy from experts, they don't buy from machines." And when it comes to fintech SEO, this couldn't be more true. If you want to attract the right type of buyer, then you need to be able to "speak their language." And getting "SEO copywriters" to do this task is just not really a feasible way forward.

Here's our overview of SERPdojo:

• Overall rating: 93 out of 100.
• Benefits: Highly experienced in startup and technology companies SEO needs.
• Drawbacks: Not a ton of fintech experience in the portfolio, but enough to be mentioned.

For more information on SERPdojo, visit their website right here.

2. Ninjapromo

Ninjapromo.io makes it to the top of our list just simply because they have two clients that really stand out. Stripe and Bitcoin.com. Both of these clients and companies have experienced incredible growth over the past 6 years or more. As a result, it's hard not to suggest that anything Ninjapromo did to help those companies clearly worked.

There's really only one downside that I'm seeing to the agency and that's its SEO focus. It offers every marketing service known to man. And that's potentially a benefit for you if you're looking for a complete marketing team "in a box." However, when we look through the SEO portion of their services page, it's not really giving us the insight that I would want to know that they have a truly unique offering.

A major benefit, though, is the number of reviews that I'm seeing for Ninjapromo. There's around 44 reviews on Clutch and its coming in at a 4.9 out of 5 rating (very high). And this most recent 5-star review was pretty great, "Their insights into the industry and our target audiences continue to surprise us."

Here's our overview of Ninjapromo:

• Overall rating: 92 out of 100.
• Benefits: Very highly rated and reviewed. Clients seem to appreciate their expertise in marketing.
• Drawbacks: A little less focus on SEO. Seems more like a "marketing team in a box" type of scenario.

For more information on Ninjapromo, visit their website right here.

3. TripleDart

I have TripleDart in a number of agency lists. Which feels like I'm turning into a "fanboy" of the agency a little. However, this really shows how a great portfolio can go a long way (we're slightly jealous of that). Under the case studies page they have a "Fintech/CFO" category for the cients they work with.

Some of the clients in the portfolio in clude Mesha, Open, Pluto, and Airbase. While these are certainly fintech companies, I'm not entirely familiar with them. Meaning, they could be more B2B financial service companies.

TripleDart might rank higher on this list if they had slightly larger fintech companies that they worked with. However, it's important to note that TripleDart clearly understands SEO. I love that they show that through all the resources they've published. If you're going to work with an SEO agency, it's really important that they understand modern SEO. And that they aren't just pitching you "build backlinks" which feels like it should belong in a blog post from 2011.

Here's our overview of TripleDart:

• Overall rating: 92 out of 100.
• Benefits: Great technology and fintech company case studies.
• Drawbacks: Less focused on SEO. And hasn't worked with some "bigger" names in the financial services space.

For more information on TripleDart, visit their website right here.

4. Bird Marketing

Bird Marketing is a smaller digital agency out of the UK that I'm putting up here on the list. I'd say that Bird Marketing doesn't do a great job of putting fintech companies in the SEO portfolio (this one being the best that I found). However, does do a great job of suggesting how they help financial service companies.

I'm generally a fan of everything they're saying in their service page for finance, right here. I'm seeing the right types of service offerings. From local SEO, backlink audits, compliance and security audits, and a "lean in" to really high quality content. It's fairly evident that the agency knows how to perform fintech SEO to the "modern" standards that I would personally set behind it.

They've also got a pretty good footprint of ratings and reviews that are impressive. An impressive 4.9 out of 5 rating on Trustpilot (from 94 reviews). And a 5 out of 5 rating on Clutch from 62 reviews.

A recent review from August of 2024 from Ira Miesnikowicz said, "Their commitment to our success felt personal, making the experience both reassuring and exceptional." And Ian Falder of RL Wealth Management said, "The service I received from them was fantastic." It's really hard to not put Bird on the list just given the rating and review quality.

Here's our overview of Bird Marketing:

• Overall rating: 89 out of 100.
• Benefits: Very highly reviewed and rated. Clients seem to love working with Bird.
• Drawbacks: Smaller agency. Based in the UK, which might not be the best for those looking to be in the same timezone.

For more information on Bird Marketing, visit their website right here.

5. MADX Digital

MADX digital has been a "major player" in the SEO space for a long time. What do I mean by that? They have a plethora of thought leadership that they've published. And clearly understand modern SEO approaches. In fact, if we were just measuring their comprehension of modern SEO strategies, I would say that MADX would make it to the top of this list.

MADX has some strong financial services companies in the portfolio. For me, MoonPay sticks out as being one of their top clients. I like seeing that its in the payments space as well as the financial technology space.

MADX does have a designated fintech SEO page that you can browse. They tend to lean into the same service lines as many of the competitors on this list. From market research (keyword research) to technical SEO and content development.

MADX is going to be a little bit larger of an agency to work with. It's potentially unclear how "nimble" they are. And how quickly they can move. I would say if you're a startup company (like a fintech startup), maybe working with a smaller boutique group might be more ideal for you.

Here's our overview of MADX digital:

• Overall rating: 88 out of 100.
• Benefits: Clearly a very strong thought leader in the SEO space. Also clearly knows how to execute on financial service SEO campaigns (B2B and B2C approaches).
• Drawbacks: Might not be ideal for smaller companies that are trying to move quickly.

For more information on MADX, visit their website right here.

5. Skale.so

Skale, oddly, just like MADX, has MoonPay in their portfolio! And that happens, that's okay! However, I do like the case study and how its speaking directly to a crypto company that they helped to scale (pun intended).

The other benefit to Skale is that they clearly have a plethora of technology and SaaS experience. If you're in the financial services space, a lot of what you're going to bump up next to is going to be technology companies.

There's evidence that they know exactly what they're doing, too. Just given that if you go through their resources pages, there's a great deal of high-impact material on how they approach modern SEO. While simple, I like seeing that they know B2B KPIs to track with SEO and more. It's just simply a great way to understand their level of professionalism.

Here's our overview of Skale.so:

• Overall rating: 87 out of 100.
• Benefits: Really experienced in technology and SaaS businesses, which fintech companies are going to have a strong overlap with.
• Drawbacks: Not a great deal of fintech companies in the client list.

For more information on Skale, visit their website right here.

6. High Voltage

High Voltage is an agency out of Arizona run by SEO thought-leader Kyle Roof. When it comes to validating that someone has a keen understanding of SEO and the future of where it's going, Kyle Roof is certainly going to be at the top of that list. Kyle has created a number of SEO experiments in the space that's left impactful waves on the way SEO is performed.

It's hard not to mention High Voltage without talking about Kyle himself. He's often featured on a number of SEO podcasts as a thought-leader. And has paved the way for how we understand similarity scoring, information gain scoring, and real SEO tactics that actually work.

High Voltage still comes in with some great ratings and reviews, too. With a 4.9 out of 5 (from 22 reviews) on Clutch. A recent reviewer (2023) said, "They really went above and beyond to deliver top-notch results."

I'm not seeing a ton of recent reviews. However, I wouldn't let that deter from High Voltage's clear domain expertise in the SEO space. And also, they have a very well-done fintech SEO service page that speaks to how they approach organic growth for financial service businesses.

Here's our overview of High Voltage:

• Overall rating: 87 out of 100.
• Benefits: Very deep expertise in the SEO landscape. Having Kyle Roof as part of the leadership team is almost an unfair advantage (we're jealous!).
• Drawbacks: Don't see a long list of fintech clients on the logo list.

For more information on High Voltage, visit their website right here.

Challenges fintech companies face

Here are some the top challenges that fintech companies face when they deal with SEO. And how you might be able to vet the best agency to work with based on their comprehension of your top goals:

Technical SEO

Technical SEO can be a major component to the initial set of work. From our experience, we've seen a lot of financial service businesses create complex architectures with their content and pages. Which can result in issues with indexing and crawling from search engines. As well as the ability to build strong topical authority since the search engine isn't able to see that "knowledge graph" that they're hoping to (EEAT).

Content writing quality (thought leadership)

Financial service businesses need to be able to display thought-leadership. We fundamentally believe that if you're going to put up any type of "content" around your financial service offering, you're going to have to impress the readers. Using typical "SEO copywriters" for that is probably not going to work. You're going to need highly experienced writers who are also experts in the finance space.

Topical authority and domain authority

If you're trying to grow your financial services business, you're going to hit a hard brick wall when it comes to building domain authority and competing against major players in the SERPs (search engine results pages) that have been around longer than you. As a result, you're going to need an agency that comprehends topical authority, entity SEO, and other modern tactics that can help smaller companies to compete.

Page execution and optimization quantity

Let's stay you're a financial services business that's competing with Stripe or Plaid. If you're trying to break into even a small fraction of the market share that's there (or share of voice), you're going to need to display to Google, in particular, that you're an expert in the space (EEAT). The only way to do that is to execute very high quality topical authority roadmaps that increase your information gain score across multiple pages. That means a pretty high amount of content or page execution quantities.

Common fintech SEO questions

Common questions and answers about fintech SEO:

Is fintech SEO different than normal SEO?

Yes. Agencies should understand how to both attract B2B audiences that are going to be highly converting (using buyer journey mapping and an understanding of how prospective customers evaluate software solutions).

In addition, SEO agencies should know how to build very strong topical authority and EEAT (helpful content factors) across pages at scale in order to truly compete in the market and in SERPs (search engine results pages).

What are the top challenges for fintech companies doing SEO?

Building topical authority and domain authority are the two top challenges. You'll need a very strong expert company that knows how to move these forward in order to make your domain, service, or product appear in search results pages over strong competitors like Investopedia and LendingTree who often dominate many of the search engine results pages for financial terms and keywords.

What keywords should a fintech company target?

A fintech company should target three types of keywords: awareness keywords, pain point keywords, and bottom of funnel keywords. These are all considered TOFU, MOFU, and BOFU terms that attract buyers in different "awareness stages" of how they are evaluating software, services, and more. This is far more similar to a B2B SEO strategy.

Written by Joshua Davis - VP of SEO
Published on October 11, 2024
Updated on December 12, 2024