Our SaaS link building services help innovative software and technology companies help to dominate Google and search engines by providing them with comprehensive link building strategies that grow domain authority and EEAT (expertise, experience, authority, and trust).
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Link building strategies that are designed for SaaS companies.
Build domain authority and topical authority while closing customers.
Innovative strategies that don't just end up in the SPAM folder.
Our team utilizes a number of strategies to help skyrocket growth. Waiting for a team to start building a pipeline of relationships to capture links is simply too time-consuming and doesn't get SaaS companies to a growth stage quickly. We aim to deploy strategies in Month 1, making it so that link acquisition happens right away and the growth wheel starts spinning.
Starting services with us means that everything becomes completely automated. Think of us as an automated growth engine for link building. Where you get outreach staff, a project manager, and a strategist to assist in acquiring scalable backlinks.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"They started acquiring links right away. We got major news publications in Month 1."
"Capable of getting a link building wheel built out very quickly. Was incredible."
One of the best ways to acquire natural links in the SaaS industry is to publish new research and insights that are highly linkable. Our team is happy to put together research studies and distribute those throughout news sources to get picked up by news publishers that we care about.
In addition, these strategies help to build brand authority and help in the software service evaluation stage
Why wait months until a pipeline is built? Our established relationships allow us to get you on major news publications like Forbes, Business Insider, and more. SaaS companies want to get featured on these types of business sources as that's where most of their ideal customer personas (ICPs) browse and surf the internet.
Use our established relationships to jump-start this process overnight.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
This link building technique relies on our robust network of writers and publishers that work closely with us to highlight new insights and research studies for upcoming articles that they're producing.
This is hands down the best way to acquire high domain authority (DA) backlinks very quickly.
This strategy looks at all of the places on the web that your brand is mentioned. You may have a brand mention that isn't linking to your website. Our outreach team will work to fix those missed backlink opportunities.
Meet with our strategists to better understand all of the missed backlink opportunities on the web.
Guest posts and backlinks from guest posts are still highly effective in 2025 and will continue to be. In short, this provides you (an authority in your SaaS space) the ability to share your insights and perspectives that can generate leads.
This strategy is perfect for SaaS companies as they can share key insights that don't just get backlinks but generate real traffic.
Content marketing is one of the best ways to acquire links for SaaS companies. Publishing research studies and industry statistics are highly linkable when it comes to the digital space.
Our team is capable of bringing new data to the internet that causes writers to need to link to you.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Generally, yes. However, it is weighted much lower than on-page optimizations. Although, for SaaS and software companies, building domain authority is going to be the only way to truly rank certain pages. For example, if you have a startup that has a domain authority of 32. And all your competitors in your space have been around longer than you, most likely they are going to have a much stronger backlink profile. As a result, any of the content marketing or SEO work that you're planning on doing might become more challenging.
Backlinks can help to build headwinds into your organic search strategy. It certainly is no longer the "end all" answer to SEO. However, specifically for software companies, many of your competitors have a robust backlink profile that would be advantageous to try and recreate.
It can be. Especially when talking about PR campaigns that target major news publications like Forbes or Business Insider. In short, getting something published in one of these major news publications is not an easy feat. However, our team has built relationships with many writers who publish on these news sources. Lastly, it's important that when we do partner with writers on these news publications that we design something that's compelling, honest, and authoritative. That way, you not only acquire the backlink, but you get the attention of a customer who may actually convert.
On average, a SaaS company might spend anywhere from $2,000 per month to $30,000 per month.
The process is quite cumbersome and can take attention away from your digital marketing staff. In addition, getting the process (or flywheel) started with your existing team can be quite challenging if you're not familiar with the common roadblocks that might ocurr.
We use a combination of white-hat links and some grey-hat links. Mostly, this comes from the notion that we have established relationships that want to be compensated for the time that they're going to put into our campaign. As a result, often we are partnering with writers who are looking for additional compensation to include brands in their writing (sponsored articles).
While there are a number of strategies that we deploy, here are some of the basics:
-> Editorial outreach
-> Content marketing
-> SkyScraper approach
-> Guest posts
-> Broken link building
-> Unlinked brand mentions
-> HARO journalist pitching
-> Resource page outreach
-> Competitor link building
-> Awards link building
-> Directory link building
-> Link insertions
-> PR link building
Link building for SaaS companies is a long-term process. Meaning that most results won't be seen for at least six months. And they often won't be seen until a somewhat "parity" of the backlink profile that you're looking to compete against has somewhat met. Combining your link building strategy with a robust content strategy is the best way to start your growth engine.
Transparent reporting is key to success. We want to establish a long-term relationship with our clients. As a result, we're happy to put together custom reporting that helps to meet the needs of the KPIs that you care about. However, most of our clients choose to get reporting by the total number of acquired links in a given month. And some of the following additional insights:
-> Linking URL
-> Target Page
-> Anchor Text
-> Domain Rating of Backlinks
-> Website Traffic
-> Keyword Visibility
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.
