Our team of experts help to 3X the number of qualified leads that come in from organic search. Assist your sales teams in closing more contracts by getting them more leads. Increase rank position, share of voice, and MQL/SQL growth using our playbook of enterprise SEO tactics.
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Don't just drive leads, help to convert them before they even get a demo.
Drive B2B leads that turn sales calls into multi-year long contracts.
See keyword growth, impressions, traffic, user engagement and demos all go up.
Our enterprise and B2B SaaS SEO content strategy will help to put you at the top of the pack as a thought leader. Our content is written by expert staff that learn your industry. Influence key decision makers through SEO by bringing new insights to the internet and impressing those that sign your contracts.
We utilize in-depth research to bring a fresh perspective to your industries top topics, grabbing the attention of the people that we care about the most.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
We use a comprehensive strategy to not only look at what keywords your competitors are ranking for but where your decision maker is looking around the internet. Increase overall brand awareness, establish your B2B SaaS brand as an authority, and cause your decision makers to have to schedule a demonstration with you.
Our team assists you in building your ideal customer persona (ICP) user research so that we can identify the tactics and places where we can get the attention of key decision-makers that sign software contracts.
Many B2B companies already have comprehensive hubs of content (like white papers) that can easily be repurposed into a partial SEO strategy. We'll take existing service pages, white papers, and other material on the website and use similarity scores, entity SEO, and other tactics to help these pages gain rank and search visibility.
We can build robust enterprise SEO content hubs that build domain authority and topical authority and establish your SaaS company as a market-leader in your space.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
B2B SaaS SEO requires comprehensive research to understand where your decision-makers are evaluating solutions. In general, we need to impress your decision-makers with something that will force them to schedule software demos.
Keyword research is only a small part of this process. We need to understand your customer persona in great detail and think about how we can rally one employee to want to advocate for the software contract.
A robust B2B SEO strategy comes down to share-of-voice (SOV). Our objective should be to place your SaaS brand in all of the places where customers evaluate solutions.
This is from the awareness stage to the conversion stage. Outlining all of the keyword types and places where we need to put your SaaS brand is key. As a result, strategy becomes the most important part of building success.
Execution comes down to building authoritative pieces of content that bring new insights to your industry. Whether it's a research study that we decided to publish. Or an informational blog post that provides comparison tables of other software solutions.
We will begin a complete flywheel of page production (service pages, informational pages, and more) that leads to keyword growth and organic search footprint.
This channel isn't "cheap," and as a result, it needs to be treated like any other marketing channel. Our aim is to provide a 360 degree holistic view of attribution to understand how your B2B prospects are building awareness of the brand and ultimately choosing a software demo.
Our reporting is 100% transparent, easy to understand, and customizable to your B2B SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
B2B SaaS SEO is very different than traditional SEO in the sense that it's thinking about where decision makers are going on the internet and how to establish a SaaS brand as an authority in a (probably) very saturated space.
Very similar to how you might create paid audience demographics to capitalize on PPC advertising, you’ll want to do the same for B2B SaaS SEO. You need to know who you are targeting and why. Or else you run the risk of simply bringing in traffic that’s not “qualified traffic.”
Here's how we tend to think about our persona research:
-> Job title: What job title do they hold and where do they sit in terms of making a buying decision. It’s okay if you’re targeting the non-director level persona. As long as you know that you’ll need to follow-up with a sales strategy that transfers the lead to the decision makers over time.
-> Pain points: It’s far easier to start from a path of pain points. What common issues do you address with your software? And do you believe that your buyer persona would be going into Google or other search engines for help? Make a list of these things.
You need to bring new insights to the table. Think about it, whenever you got really impressed by a brand you often read something fresh. A unique and new perspective. We have to do that same thing (grab someone's attention) through SEO.
We think about MOFU, BOFU, and TOFU content as playing around with bringing new insights to the internet using the following types of keywords:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
Outreach can really only take you so far. Especially in the B2B landscape. Let's say for example that you've been reaching out through the same channels. If a prospect sees you being mentioned on the internet, reads an article about your perspective on your industry, then gets an email from you—that's when things really click.
B2B SaaS SEO is incredibly effective when its combined with an omnichannel approach. We typically don't recommend our clients to only focus on SEO when they're going after enterprise or B2B contracts. These high-value contracts usually require a lot more influence to close.
You can. However, it's really important to think top-to-bottom. Meaning, all of the various ways that we might be able to get in front of your ideal customer persona (ICP). In this sense, it's better to create a profile of who your target decision-maker is (the person who will actually be able to execute your software contract) and then try to do keyword research to think of the various ways that your ideal customer may be staying on-top of industry trends. It's then our job to try and "impress" this person with something new and fresh. Which motivates them to want to speak with a sales representative or the person who wrote a blog post (as an example).
This isn't too different from "thought leadership," however, it's important to combine it with an SEO acquisition strategy so that though leadership actually gets digested by those we care about.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.
