Our team of SEO experts are here to help grow your medtech company and get more MQLs and SQLs for your team to nurture into revenue-generating customers.
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Convert visitors into leads and get adoption from organic search sources.
Targeting the way that MedTech is getting researched in Google.
See keyword growth, impressions, traffic, user engagement and demos all go up.
MedTech or medical technology is considered YMYL in Google's eyes (your money, your life). These are special spaces where Google has more controls than others. That means is far more difficult to gain exposure for your MedTech company. As a result, you'll need an SEO agency that knows how to position your domain for success using trust signals and authority signals from Google's processors and ranking systems. Your content strategy is a large part of this approach.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
MedTech companies are very similar to B2B companies when it comes to SEO. In short, it means that Users and ideal customers that are putting search terms into Google usually know a great deal about the space. As a result, your SEO agency also needs to be an expert in the field. Targeting your customers requires comprehensive knowledge about your buyer persona. And not just listing out specific keywords that seem applicable.
MedTech companies often have a number of solution pages, use cases pages, and other white paper pages that are already published on the website. Our on-page optimization techniques use the most important on-page factors from backtested strategies that we own. The good news is that a number of MedTech companies often have some of this positioning already available for an SEO agency like ourselves to start working with.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
MedTech companies are usually trying to target highly specialized User personas and job titles. As a result, performing up-front research about your ideal customer persona is key to success. And can save considerable advertising dollars in the end.
As a result, keyword research really only goes so far. Our team understands the biotech space.
Our strategy includes the development of trust signals from Google and other search engines.
Since any medical and MedTech content is considered YMYL from Google, there are more controls in place that we need to account for.
Our strategies include a number of methods to lean into information gain and EEAT signals.
Any type of medical content is nearly impossible to get produced by just "any old copywriter." Our team of experts learns about your space, spends time to become experts, and uses other experts to validate what we're publishing and why.
We usually complete flywheel of page production (service pages, informational pages, and more).
Reporting is critical when you're trying to comprehend how the marketing source is either generating free trials or generating lead velocity rates.
Our reporting is 100% transparent, easy to understand, and customizable to your MedTech SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
MedTech SEO is different from other forms of SEO in the fact that the medical space is considered YMYL (your money, your life). As a result, it's usually very dominated by a few players (like WebMD). There are ways to break into any type of medical category, however, it requires an expert team of SEO specialists like ourselves. It usually entails looking at content gaps within Google, generating trust signals, generating positive User signals, and many other techniques that help to get rank position in SERPs (search engine results pages).
Persona research is very important in this process. And here's how we think about it:
-> Job title: What job title do they hold and where do they sit in terms of making a buying decision. It’s okay if you’re targeting the non-director level persona. As long as you know that you’ll need to follow-up with a sales strategy that transfers the lead to the decision makers over time.
-> Pain points: It’s far easier to start from a path of pain points. What common issues do you address with your software? And do you believe that your buyer persona would be going into Google or other search engines for help? Make a list of these things.
MedTech companies are usually going after highly-specific personas and ideal customer profiles. These are very specific buyers in the market. As a result, it's important to begin the conversation with this prospect in a number of places. Not just when they're immediately researching software solutions. We think of this as a flywheel of creating TOFU/MOFU/BOFU content and pages that raise awareness, trust, and interest in your solutions.
To do this, we need to attack a number of ways that your ideal buyer might be browsing solutions in the buying journey:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
