Our team of experts knows how to build authority in the enterprise SaaS space, resulting in more share-of-voice, search visibility, and brand awareness for your product. Resulting in only one thing: MQL/SQL growth. Learn how our team of SEO experts executes enterprise SEO.
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Don't just drive leads, help to convert them before they even get a demo.
Generating enterprise leads through organic search is never easier with us.
Keyword growth, impressions, traffic, and much more with our services.
Our enterprise SaaS SEO approach relies heavily on content. Since most of our tactics include getting your brand in the eyes of key decision-makers at important companies. This, in combination with clear authoritative content, can create demand as you've never seen before.
The key to this is designing extremely relevant and up-to-date talking points through content strategy that attracts your audience and gets them to want to speak with you.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best enterprise SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
Learning who your customer persona is can be a huge leap in determining what keywords we may want to target. In short, a keyword strategy is only as good as the predictive nature of who might be visiting those keywords.
Our aim is to design a comprehensive strategy that considers all angles of the buying journey. Including raising awareness for your SaaS product and ensuring that we have proper pages that address bottom-of-funnel questions like pricing, contract terms, and more.
Enterprise organizations often have a number of service pages, help centers, and other content on their websites that can reused for organic search.
Our team of experts is happy to help outline where the "easy wins" are and begin optimizing pages with on-page SEO tactics that increase the chances of ranking for target keywords by more than 300%.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
Enterprise SaaS SEO requires comprehensive research to understand where your decision-makers are evaluating solutions. In general, we need to impress your decision-makers with something that will force them to schedule software demos.
Keyword research is only a small part of this process. We need to understand your customer persona in great detail and think about how we can rally one employee to want to advocate for the software contract.
A robust enterprise SEO strategy comes down to share-of-voice (SOV). Our objective should be to place your SaaS brand in all of the places where customers evaluate solutions.
This is from the awareness stage to the conversion stage. Outlining all of the keyword types and places where we need to put your SaaS brand is key. As a result, strategy becomes the most important part of building success.
Execution comes down to building authoritative pieces of content that bring new insights to your industry. Whether it's a research study that we decided to publish. Or an informational blog post that provides comparison tables of other software solutions.
We will begin a complete flywheel of page production (service pages, informational pages, and more) that leads to keyword growth and organic search footprint.
This channel isn't "cheap," and as a result, it needs to be treated like any other marketing channel. Our aim is to provide a 360 degree holistic view of attribution to understand how your enterprise prospects are building awareness of the brand and ultimately choosing a software demo.
Our reporting is 100% transparent, easy to understand, and customizable to your B2B SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
They're not really that different. If you're familiar with B2B SEO then enterprise SEO for SaaS businesses will come pretty easily. In short, we don't want to use monthly search volume as our indicator for where to go or what to invest in. Our objective should be to build an extremely authoritative domain and SaaS property. By speaking to industry-specific problems, our perspectives on these problems, and news—we can relay our opinions on the industry.
In short, enterprise software buyers are usually buying from perspectives and people, rather than buying from a form or something similar.
We'll want to target:
-> Job title: What job title do they hold and where do they sit in terms of making a buying decision. It’s okay if you’re targeting the non-director level persona. As long as you know that you’ll need to follow-up with a sales strategy that transfers the lead to the decision makers over time.
-> Pain points: It’s far easier to start from a path of pain points. What common issues do you address with your software? And do you believe that your buyer persona would be going into Google or other search engines for help? Make a list of these things.
We think about MOFU, BOFU, and TOFU content as playing around with bringing new insights to the internet using the following types of keywords:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
However, it's also important to be ahead of key topics that are starting to trend. If there are changes in your industry, it's important to be present in those discussions. This, in combination with email marketing and white papers, can be extremely effective at drawing in enterprise demand.
It's very effective. And here's why: outreach will only go so far. Any enterprise software salesperson (BDR/SDR) knows that it requires multiple touch points for a prospect to really want to listen to a full software demonstration. Usually, this is about selling into particular problems that people are facing.
It could be new legal policies that are having an impact on the enterprise business we're targeting. Or maybe changes in the job market that's causing software to have to lead the way in terms of automations and support. It's our job to stay on top of these trends and think about how we can use Google as a way of increasing our brand awareness and sharing our unique perspective.
The result: more MQLs/SQLs. It's key to remember that our leads only want to talk to experts. So the more that we can establish ourselves as industry experts, the greater chance they'll want to take 30 minutes to 45 minutes out of their day to listen to our software demonstration.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.
