Our SEO experts will help you get a competitive edge against competitors, grow your MQL and SQL base, and increase your overall revenue from organic search.
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Convert visitors into leads and get adoption from organic search sources.
Targeting the way that fintech solutions are getting researched in Google.
See keyword growth, impressions, traffic, user engagement and demos all go up.
Breaking into any financial space, whether you're a fintech company or not, is very difficult to do. Finance is considered YMYL (your money, your life) in Google's eyes. This means that you'll need to gain a significant amount of trust from Google in order to perform in the channel. We have a comprehensive playbook that follows these YMYL category rules. Which helps your fintech company get more exposure, more trials, more MQLs, and more customers.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
Fintech keyword research requires a comprehensive knowledge of topical authority. Since many financial topics are related into topical clusters, it's important to know how to perform keyword research to map page intent types to specific needs of Users (which is represented in the keyword itself). Our team has a unique ability to do this in a way that's created an effective strategy for fintech companies (1.3X ROAS on average).
Fintech companies often have a number of solution pages, use cases pages, and other informational pages that are already published on the website. Our on-page optimization techniques use the most important on-page factors from backtested strategies that we own. Fintech companies often have a deep understanding of their specific space in the finance industry. As a result, there's usually fantastic opportunities to perform CUSP analysis and generate leads quickly.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
Fintech SEO requires comprehensive research to understand where your prospective customers are going to evaluate your solution. Financial service technology companies are often very similar to B2B companies, they need to target their ICPs (ideal customer personas) through highly specific keywords, pages, and language.
As a result, keyword research really only goes so far. Our team understands the finance space.
Fintech companies need a comprehensive strategy that includes generating trust signals and positive User signals that build authority for the property. This is what makes the finance space difficult to compete in. As a result, our team puts together a 3-to-6-month long roadmap that outlines how the authority will get build.
Finance content can't just be from "any copywriter." We show that we understand the space by having unique expert writers produce page material. From informational page material to solution page material, our content helps to generate real customers.
We usually complete flywheel of page production (service pages, informational pages, and more).
Reporting is critical when you're trying to comprehend how the marketing source is either generating free trials or generating lead velocity rates.
Our reporting is 100% transparent, easy to understand, and customizable to your Fintech SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
Fintech SEO isn't too dissimilar from B2B SEO. Often, keyword research only goes so far. However, understanding the ideal customer persona is more critical than ever. There may be specific keywords that your buyer (VP-level or director-level) may be researching. And as a result, putting your brand in the pathway of this User is going to be more ideal than simply tracking how much traffic the property is getting from SEO.
Persona research is very important in this process. And here's how we think about it:
-> Job title: What job title do they hold and where do they sit in terms of making a buying decision. It’s okay if you’re targeting the non-director level persona. As long as you know that you’ll need to follow-up with a sales strategy that transfers the lead to the decision makers over time.
-> Pain points: It’s far easier to start from a path of pain points. What common issues do you address with your software? And do you believe that your buyer persona would be going into Google or other search engines for help? Make a list of these things.
Financial technology SEO requires brands to truly display all of the trust signals for both organic search (Google) and Users themselves. Fintech buyers want to know that they're going to sign a contract with a company that's going to be around in 14-months. As a result, there's a lot of "validation" that your buyer wants to see before they're truly motivated to reach out as well as hear out why they should sign a contract with you.
To do this, we need to attack a number of ways that your ideal buyer might be browsing solutions in the buying journey:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
We're glad you asked. We have a guide that evaluates all of the fintech SEO agencies in the market.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
