Learn about all the services that we offer to SaaS (software-as-a-service) businesses.
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We offer comprehensive B2B SaaS SEO services that help subscription businesses land high-contract value customers and book more software demonstrations.
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A "done for you" approach to SaaS SEO. Get an SEO strategy in place that grows MRR/ARR from experts that focus only on subscription businesses.
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Use our services to help produce authoritative and EEAT-friendly pieces of content that both rank and bring in new leads, trial sign ups, and software demonstrations.
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Complete outreach team, guest posting, and news publication PR campaigns that are available to start right now. Grow your domain authority quickly.
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B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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It depends. Usually, we tend to work with technology businesses. There's a blend of businesses that are in the technology space that would otherwise benefit from a team that understands SaaS.
Yes. We do. However, we tend to tell customers that link building is not as effective as it once was. In 2024 and going into 2025, most of what Google will be looking for is on-page SEO or driving real and true engagement to pages as a way of building authority of a domain.
