Our challenge

SaaS content writing services that get customers to convert

Our SaaS content writing services give you a complete team of specialists that help to produce authoritative content at scale. As a result, your prospective customers begin to see your SaaS brand as an authority in your space.

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Scaled production

We can produce large quantities of content hubs with no AI-written content.

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Pipeline focused

Our content is designed to drive real leads, sign ups, and software demonstrations.

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Authority content

Our team of experts writes content with real authority. You'll want to pur your name on it.

Scaled content writing services for SaaS companies

Content strategy

Scaled content writing for SaaS

Using absolutely no AI-written content, our expert team of writers will become experts in your field. As a result, we develop content (usually writing) that gets your visitors to engage with your brand. This helps you to both rank and convert customers.

"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."

"Clearly a significant difference in the content that's getting executed compared to others."

"The team just kind of gets it. Have to move quick and have to be different. All about results."

keyword research

SEO keyword research

Our team of experts will design robust content hubs that build EEAT (expertise, experience, authority, and trust) with Google and other search engines. These topical authority maps will help you to rank above competitors without having to build backlinks. Dominate the SERPs (search engine results pages) with 2X less the budget.

SaaS SEO keyword research
Link building and brand building for SaaS companies

On-PAGe SEO

Optimize existing content

Utilize our team to help groom and maintain an existing index of authority content. Our team can perform content optimizations at scale. For larger SaaS businesses that might have 200+ pieces of editorial content in their sitemaps, we can create an "update and maintain" SEO roadmap to keep you on the top of the SERPs (search engine results pages).

Trusted by world-class SaaS companies

Join some of the world's top SaaS businesses and grow SEO

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Research

Before starting any type of content writing, we need to understand who we're writing for and why. It's key to comprehend what gaps and missing information your prospective customers are looking for that isn't already on the internet.

Filling content gaps (specifically for Google) is one of the best content strategies going into 2025 (and beyond). Our aim is to identify what gaps we can fill with our content strategy and start production.

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Strategy

After we've defined where and what information is missing from the internet, we can design a robust strategy that aims at driving authority (or EEAT) to demonstrate that we're experts in the field or industry that we're selling into.

This strategy is the most crucial part of the plan. It sets the tone of the execution and the needs of the qualitative and quantitive research that needs to be done to bring new insights to the internet.

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Execution

Execution begins most of the fun part. From our strategy, we can start to put together a flywheel of production with our content marketing staff.

A full editorial director, content writing team, and research team starts to think about ways to get your content to rank (by using information gain and similarity scores) as well as ways to turn that content into a conversion engine.

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Reporting

While optional, many of our content writing services come with 100% transparent and easy-to-understand reporting. It's how we can show that our content writing and content marketing services aren't just about writing content—it's about getting rank results.

Our team will be happy to put together any type of reporting based on the KPIs that you care about.

Authoritative SaaS content writing services

Editorial content you'd want to put your name on

Service

  • Written by industry experts
  • Not written by AI
  • Well-researched content
  • SEO optimized
  • Captures engagement

Us

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Them

Our resources

Read about all of our SaaS SEO secrets on our blog

B2B SaaS SEO

B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).

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SaaS SEO Budgets

Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).

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SaaS SEO Checklist

To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.

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Strategies for Startups

Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.

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SaaS SEO Roadmap

A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.

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SaaS SEO KPIs

Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.

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FAQs

Common questions and answers

What makes your SEO content writing services so different?

First, we don't use any writing staff that's located outside of the United States. For us, we've found that the best writing usually creates the best rank results. If we can find expert writers that know exactly how SEO works, we can increase our chances of ranking. And thus, create a happy customer like you. Our SEO content writing services aim to play into the "information gain" patent that Google has disclosed. Which seems to be the best way to rank content pages in 2024 and we expect for this to continue into 2025.

Do you have customer results that you can share?

Absolutely. On average we see our customers increase keyword growth, rank position, and leads generated from organic search by more than 2-3X in the span of 6-months. In addition, we have an average of an 80% "hit rate" when it comes to our content. Meaning, we more often rank content than we don't.

Can you write tutorial style blog posts and other things of this nature?

Yes. This is what makes us different. Our expert team of writers not only understands SEO but is capable of learning new industries very quickly. Part of our costs go into the research that our team does to scour authority sources for insights that we want to bring to the internet. Often, we use government resources, medical resources, and other authority sources to do investigative journalism. That goes for writing tutorials, too. We're capable of writing programming tutorials and more.

Can you write "pain point" content for us?

Of course. Pain point SEO is really more of a concept than a strategy. However, when we perform keyword research we're not just looking at ways to generate traffic. Regardless of monthly search volume, we want to see that your ideal customer persona (ICP) is visiting that page. Or maybe one person below your selling persona is visiting that page. All in all, we want to speak to pain points in the content, no matter what. If we can solve a customers problem in the editorial content, we know that they're more likely to want to sign up for a trial.

Truth in numbers.

We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.

1.2B

In market value created for our clients.

3.8X

Average MRR/ARR growth from SEO.

20%

Average ROAS from SEO initiatives.

Ready to grow your SaaS business?

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Customer success

Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.