Our content marketing experts know how to get you attention and awareness from the customers that matter and build trust through content marketing that's designed specifically for SaaS companies.
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Convert visitors into leads and get adoption from organic search sources.
Only utilizing the best strategies that are getting customers. And avoiding all else.
See keyword growth, impressions, traffic, user engagement and demos all go up.
Content marketing can be a powerful lever for SaaS companies to pull. Whether it's content designed to grow organic search reach. Or content designed for email marketing and social media channels liked LinkedIn. It can be a powerful way to continuously build trust with a growing audience that recognizes your software solution. SaaS companies are expected to spend $340,000 to $1,200,000, on average, for content marketing services in 2025 (based on 2024 numbers). Get your SaaS company prepared now.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEOĀ company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
Writing for SaaS isn't as simple as hiring any regular copywriter. Readers are expecting to have problems solved for them. They want to read comprehensive and unique case studies. They want to be "shocked" by what they read. Or learn something new. That's what makes content marketing work well. Our team of expert writers doesn't just simply write content for you, we learn about your space. And we analyze what others aren't discussing in your space. This gives us a competitive edge to build an audience and "soft market" into that audience.
SEO can be an incredible growth driver. On average, SaaS companies spend anywhere from $30,000 to $120,000 per month on search engine optimization. Which tells you that it's a channel that still works. Software shoppers often go to Google looking for answers to their questions. As a result, being present in SERPs (search engine results pages) is a must. However, SEOĀ has changed. And Google's systems are now more comprehensive than ever before. You'll need a team that understands the Google patents and knows how to get rank.
Reach ARRĀ goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEOĀ teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEOĀ growth roadmap.
Building digital PR campaigns can help to acquire a robust backlink profile and authoritative mentions on high-profile publishers and niche websites.
The result of building PR is more mentions of your brand, which in turn, can help with an omnichannel content marketing approach.
Whether it's benefiting our SEO efforts or sharing the latest PR in a growing LinkedIn community.
Our expert writers don't just write content. We look at what all of your competitors are not saying. From there, we build out insights, metrics, statistics, and other supportive elements that help make our debate we propose in each written article.
The result is a very comprehensive and well-written piece of editorial content that's optimized for SEO, social media channels, and much more.
The goal of all written content is to get engagement and increase attraction to our solution.
More so than ever, thinking through the various distribution channels is key. Whether it's building a robust email marketing newsletter. Or increasing the number of followers on the companies LinkedIn channel, it's vital to set KPIs based on each platform and then design a comprehensive execution roadmap of content that hits those targets.
When it's not enough to just simply "post," you might need a little boost. We're able to help you get your content distributed through various partners, channels, and even managing paid social media campaigns that help to distribute our efforts more widely.
It's not enough to just post content anymore. We're all competing over a very limited pool of attention on the internet. Get the viral ball rolling with an initial boost.
There are several ways to measure the success of your content marketing efforts, and if you are not sure how to begin, the formula below will help you calculate your Customer Acquisition Cost.
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SaaS marketing is the act of utilizing digital marketing strategies to grow inbound demand generation for B2B and B2C software-as-a-service companies. SaaS marketing is usually quantified by the number...
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A SaaS content audit is the practice of reviewing a SaaS website's content marketing for its performance in both search (SEO) and for other marketing channels like social media, email marketing, and more.
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SaaS content writing is the act of producing written editorial content for a software-as-a-service business thatās used to help generate demand. Demand generation, using these types of articles...
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SEO content for SaaS is content written specifically to be extremely helpful to Users and as a result, extremely helpful for search engines. It is highly optimized written content that ranks in SERPs...
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A SaaS content strategy is a comprehensive plan that utilizes [usually] written content to help drive MQL (marketing qualified lead) growth or free trial signups through the writing, distribution...
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEOĀ strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
ā-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEOĀ roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEOĀ roadmap.
Starting at $10,000 per month.
Here's what included:
ā-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEOĀ roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEOĀ roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
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We wrote a whole guide on the most important SaaS content marketing strategies to be aware of in the next few years. However, some of the top channels continue to be:
Email marketing: A SaaS content strategy may be created specifically for email marketing purposes. Whether itās drip campaigns or nurture campaigns, email marketing material may be created by the content strategy team to motivate MQLs to become SQLs.
āSocial media marketing: Distributing content on social media channels like LinkedIn, Twitter/X, and Facebook may be a highly effective marketing tactic, depending on the type of SaaS business that you have.
āSEO (search engine optimization): SEO or organic search, is one of the best ways for most SaaS businesses to generate demand and get free trial sign-ups or leads. Content may be created specifically for the purposes of SEO growth.
āWhite papers: White papers are usually distributed through third-party media outlets or directly through the website to take visitors and turn them into qualified leads. White papers may contain research studies, industry insights, industry statistics, and more.
āFree resource downloads: Free resource downloads are content marketing materials that are created to provide a solution to a particular problem. These often get distributed directly on the website as a downloadable resource.
Whether your content is gated behind an email newsletter wall or whether it's freely available, the concept is the sameābuild trust with your audience by having a "first touch" engagement point with them. From there, let them see that you're "on their side" when it comes to identifying and empathizing with their pain points. This is still a highly effective way to build engagement and create a community for your SaaS product.
SaaS content marketing is the act of using written editorial or video to generate interest around a brand or software solution.
A fantastic example of this is Ahrefs.com, who uses content marketing to have more than 6 million visitors come to their website through SEO (utilizing written guides), more than 500,000 subscribers on their YouTube channel, and more than 240,000 subscribers in their email newsletter.
Without great content marketing, none of that accessible audience would be possible. The objective of building that audience is to increase MQL count and turn those MQLs into SQLs through nurture campaigns or letting the audience naturally find interest in the solution and turning themselves into customers.
SaaS content marketing strategies for SEO usually include the concept of building topical authority, which is a measurable result that's created when websites show that they have expertise and experience in a particular subject matter. The way to build topical authority is by producing highly informative, helpful, and unique written content that Google and other search engine processors can deem as valuable.
The types of keywords that often generate the most return for software-as-a-service companies are the following:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who donāt know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
SaaS content marketing costs can vary. If you're producing only written editorial for a few channels, the average cost can be anywhere from $4,000 per month to $30,000 per month. Software startups that are looking to get exposure may be on the lower end of that spectrum. While larger SaaS solutions and companies may spend more considering the flywheel of content they're trying to produce and the team required to do so.
In addition, costs can change depending on whether video production is included in content marketing services. Video marketing can be a highly effective way of getting engagement both on YouTube as well as other distribution channels like Twitter/X, LinkedIn, Reddit, email marketing, and much more.
Due to the highly competitive nature of video marketing and producing videos that are truly "unique," the costs for video content marketing has increased. And on a per video basis, can be anywhere from $10,000 to $30,000 depending on the narrative of the video (or the script), the length of the video, and the post production needs.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARRĀ growth from SEO.
Average ROASĀ from SEO initiatives.
