We're a team of search engine optimization experts who are highly capable of driving adoption, trials, MQLs, and SQLs for marketing technology startups and businesses.
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Convert visitors into leads and get adoption from organic search sources.
We target your ideal customer persona through SEO and get martech leads.
See keyword growth, impressions, traffic, user engagement and demos all go up.
Our marketing technology content strategy is robust. We put together a 3 to 6 month roadmap that targets your buyers along their research journey in organic search. Marketing technology companies have a unique ability to target use cases and pain points that can convert Users at a high rate. Our content strategists are extremely knowledgeable about the space and can write comprehensive, authoritative, and impressive piees that convert Users into customers.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
Our comprehensive keyword research tactics don't just include looking at the highest monthly search volume. We plan out topical authority maps that ensure that you don't have to drive a significant amount of backlinks to your website in order to rank. Using EEAT (expertise, experience, authority, and trust) signals through information gain inside content, we can rank highly competetive keywords and diverse landscape of where your buyers are.
Martech companies often have a number of solution pages, use cases pages, and other informational material that's already available. Our on-page optimization techniques use the most important on-page factors from backtested strategies that we own. As a result, we can improve rankings rather quickly. And get Google and other search engines to start paying attention to your website.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
Martech SEO requires comprehensive research to understand where your decision-makers are evaluating solutions. In general, we need to impress your decision-makers with something that will force them to schedule software demos.
Keyword research only goes so far in the process. We tend to look at Google Search Console queries, GA4 data, and other sources for insights.
A robust Martech SEO strategy comes down to share-of-voice (SOV) and TOFU/MOFU/BOFU approaches. Our objective is to get your marketing technology in front of all the Users who have key pain points that your software addresses.
Our goal is to target highly applicable pain points that Users are putting into Google and get your brand in those SERPs (search engine results pages).
Execution comes down to ensuring that we're bringing unique and helpful pages to the internet. Google and other search engines reward websites with clearly authoritative approaches to their SEO strategy.
We will begin a complete flywheel of page production (service pages, informational pages, and more) that leads to keyword growth and organic search footprint.
Reporting is critical when you're trying to comprehend how the marketing source is either generating free trials or generating lead velocity rates.
Our reporting is 100% transparent, easy to understand, and customizable to your Martech SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
Martech SEO isn't too dissimilar from other SaaS SEO strategies. It's all about understanding who you're trying to target, where they often frequent (in the organic search landscape) and how to get in front of them. After that, it's about trying to ensure that we're saying "the right things" in order to truly motivate that User to convert (MQL/SQL/free trial).
Here's how we tend to think about our persona research:
-> Job title: What job title do they hold and where do they sit in terms of making a buying decision. It’s okay if you’re targeting the non-director level persona. As long as you know that you’ll need to follow-up with a sales strategy that transfers the lead to the decision makers over time.
-> Pain points: It’s far easier to start from a path of pain points. What common issues do you address with your software? And do you believe that your buyer persona would be going into Google or other search engines for help? Make a list of these things.
If you think about it, you as a buyer have always done some type of research into the companies that you want to buy from. Even as a consumer, you either read reviews or you choose to look up what other Users have to say about the technology before you make a purchase. We need to support that journey for buyers, giving them everything they need to be able to make a determination about the marketing technology software.
This comes in the form of producing a number of page types. From use case pages that speak to your specific solutions, informational pages that help guide Users to be able to solve problems, and much more. All of this is motivating the User to adopt trust into your brand.
We think about MOFU, BOFU, and TOFU content as playing around with bringing new insights to the internet using the following types of keywords:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
Yes. Pain point SEO doesn't have to be a very specific style of approach. It's generally the concept that we as a company and as partners to you, should understand what the top pain points are that the software solves. For example, is it able to solve automation needs? Is it able to solve integration needs? If we're able to put together a matrix of your strongest aspects of the software and what your existing customers love the most, we can increase the chances that aligning certain SEO pages to these pain points may create conversions and MRR/ARR.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
