B2B SaaS SEO Agencies Ranked

Key Takeaways

Here are key takeaways and what you should know:

• Out top B2B SaaS SEO agency pick: The top B2B SaaS SEO agency, based on our research, goes to Rock the Rankings, a small boutique agency that's run by Justin Berg.
• Choosing a B2B SaaS SEO agency: It's important to choose an agency that has the ability to execute on authoritative and expert content. Regardless of your SEO strategy, it will most likely contain content.
• Most affordable B2B SaaS SEO agency: The most affordable B2B SaaS SEO agency goes to SERPdojo. The agency offers packages as low as $1,500 per month.

The Best B2B SaaS SEO Agencies (Ranked)

Choosing a B2B SaaS SEO agency is all about picking a partner that comprehends your market space. Executing against pain points that your prospects have is key to success. MQL and SQL generation comes from identifying pain points, empathizing with those pain points, and presenting the right information that creates demand.

1. SERPdojo

SERPdojo is a newer B2B SaaS SEO agency that has the ability to execute on highly specific and unique industries. What makes SERPdojo unique is their extremely talented editorial team that can become experts in any field and stand out to your prospects.

SERPdojo is a relatively new agency. While they have a significant amount of experience, they are still relatively understaffed in terms of their operations. For larger B2B SaaS businesses that are looking to create large-scale marketing campaigns, SERPdojo may not be an ideal fit.

The agency has a very tailored approach to their B2B SaaS SEO strategies. Primarily, the agency leans into content gaps (in the market), top-of-funnel and middle-of-funnel pain point SEO, as well as utilizing the information gain patent to their advantage.

While SERPdojo doesn't disclose all of their B2B SaaS SEO clients just due to the nature of sharing private business information, the agency has created more than $100M in business value for their clients between 2023 and 2024 alone.

The agency also creates a great deal of custom reporting for B2B SaaS clients. Those reports usually contain important KPIs like keyword growth, impression growth, rank position growth, activations, LTV:CAC ratio, activations, NPS (net promoter score) feedback, and more.

Here's our overview of SERPdojo:

• Overall rating: 91 out of 100.
• Benefits: Unique B2B SaaS SEO strategies that emphasize BERT relevance and information gain.
• Drawbacks: Not a very large team, more limited in terms of the overall capacity.

For more information on SERPdojo, visit their website right here.

2. Rock The Rankings

Rock the Rankings is a small SaaS SEO agency that's run by Justin Berg. Rock the Rankings comes in at #2 on this list with extensive B2B SaaS SEO experience.

In particular, we're very impressed with the work that Justin and team has done for the point-of-sale software solution Toast. In this case study, the team discusses their ability to grow organic traffic by more than 200%. If you're familiar with the point-of-sale solution, then you'll know that generating inbound demand is going to need a very tailored B2B SaaS SEO approach. As a result, we've picked the agency to rank highly on this list.

Here's our overview of the agency:

• Overall rating: 87 out of 100.
• Benefits: Really great focus and a strong vision and thought leadership around B2B SEO.
• Drawbacks: Unclear what size of projects that they can execute on.
• Top clients: Toast point-of-sale system.

For more information on Rock the Rankings, visit their website right here.

3. Kalungi

Kalungi comes in at #3. And while Kalungi has more recently started to focus on services that go beyond B2B SaaS SEO, we still think that they're going to be one of the better agencies to work with. And here's why.

Kalungi actually leans into their B2B SaaS SEO experience. The one metric that stands out is the increase in MQLs for One Click Contractor (a +164% growth). On their services page they highlight a number of B2B SaaS SEO metrics that we would align with and care about.

If the agency publicly discloses their ability to generate B2B growth using SEO, then we're going to put them higher up on this list. The only drawback to the agency is that it's recently shifted its focus away from just SEO and into more of a general "marketing agency." As a result, this could mean that the agency could be less knowledgeable about recent changes with Google and other search engines.

Here's our overview of the agency:

• Overall rating: 87 out of 100.
• Benefits: Seems to have a long history of working with B2B SaaS clients.
• Drawbacks: Looks like they lost focus away from SEO a bit and shifted into more fractional CMO work and other marketing services.
• Top clients: Atera, BPLogix.

For more information on Kalungi, visit their website right here.

4. SimpleTiger

SimpleTiger makes it higher up on the list for very similar reasons as some of the other B2B SaaS SEO agencies: we like to see specific B2B case studies that show growth. In particular, we're going to highlight their work for Gelato (link to the case study).

SimpleTiger boasts a 3:1 ROAS ratio that was achieved for Gelato, a B2B SaaS print-on-demand service for local businesses. We took a look at the work in Ahrefs and the company is still boasting more than 220,000 monthly search visitors that look highly targeted.

This work alone really shows the ability to execute on B2B SaaS SEO. Breaking down their strategy they look to have gone after keywords like "print on demand companies" and other B2B keywords that are more middle-of-funnel. We like to see these types of strategies!

Here's our overview of SimpleTiger:

• Overall rating: 90 out of 100.
• Benefits: Some very specific B2B SaaS SEO case studies that show the ability to align with a target audience through organic search.
• Drawbacks: May be slightly understaffed and unclear where the staff is located.
• Top clients: iPayables, PayJunction, Chargify.

For more information on SimpleTiger, visit their website right here.

5. Skale.so

Skale has some clients on the list that are clearly B2B SaaS companies. For example, UserTesting.com. This is very clearly a B2B SaaS business. However, the only drawback that we're seeing (which made us not rank this agency as highly) are the breadth specific case studies for B2B SaaS businesses.

That being said, we are really impressed with this specific case study for Attest. Attest is clearly a B2B SaaS business (in the survey space competing with Qualtrics and SurveyMonkey). Skale boasts "8.5X increase in non-brand organic product signsups" which is the exact type of metric we would want to see for B2B SaaS SEO work. To take a look at this case study, view the link right here.

Generally speaking, Skale is still one of the top SaaS SEO agencies in the market. And if you're looking for an incredible partner with great reviews (4.8 stars out of 5 in public ratings), then they're definitely worth reaching out to.

Here's our overview of Skale:

• Overall rating: 86 out of 100.
• Benefits: Great experience with B2B SaaS businesses. Drives great client experiences for their customers.
• Drawbacks: Internationally located, which can be a drawback for B2B SaaS businesses that are looking for a more integrated approach.
• Top clients: UserTesting.com, PerkBox.

For more information on Skale.so, visit their website right here.

6. TripleDart

TripleDart makes it on the list just simply due to their SaaS SEO experience. However, browsing around the website it's unclear what their B2B SaaS SEO experience is, which has caused us to drop them lower on our list.

That being said, you go to their customer stories page, you can see hundreds of business that are are listed, with some of them being B2B businesses. While it's hard to exactly verify the work that was done, it's clear that the company has enough experience to be considered a top B2B SEO company to work with if you're a startup or a technology business.

Here's our overview of TripleDart:

• Overall rating: 82 out of 100.
• Benefits: Very strong history of working in SEO and specifically in SaaS SEO.
• Drawbacks: Unclear of the B2B SaaS experience. Would be nice to see specific case studies that show alignment with B2B SaaS SEO strategies.
• Top clients: Hiver, SeamlessHR.

For more information on TripleDart, visit their website right here.

7. Auq.io

Auq.io has a page listing all of their B2B SaaS SEO case studies. And, they would have made it much higher up on this list if they had a few more case studies that were of larger companies. However, when you go to that case studies page, you can see a very good list of enterprise-specific strategies.

The only big drawback that I'm seeing on the case studies page is a large emphasis on traffic generation. While that's important, B2B businesses are going to be far more interested in generating high contract value leads through organic search (usually called MQLs and SQLs). Those might be the wrong types of metrics to track. Or, the SEO strategy may have worked yet didn't generate business results (which can certainly happen).

Here's our overview of Auq.io:

• Overall rating: 81 out of 100.
• Benefits: Really strong background of working with enterprise businesses.
• Drawbacks: Focus on traffic generation versus business metrics like revenue, contract value (ACV), and more.
• Top clients: Funding Circle, AKOOL.

For more information on Auq.io, visit their website right here.

Most affordable B2B SaaS SEO agency

If you're looking for an affordable B2B SaaS SEO agency, here are a few that made it to the top of our list:

• SERPdojo: With the ability to perform one-off projects for as low as $1,500. And recurring monthly services as low as $4,000 per month.
• Rock the Rankings: The agency performs services for as low as $4,000 per month, which is around industry standard.

Most B2B SaaS SEO agencies are going to be anywhere in the $4,000 to $8,000 per month range. With hourly rates ranging anywhere from $80 to $150, depending on the type of service and whether copywriting is included.

B2B SaaS SEO agency with the most experience

If you were to look for an agency with the most B2B SaaS SEO experience, it would be the following:

• SimpleTiger: With extensive experience with larger SaaS businesses. Companies like Attest, Holded, and Rezi.
• Skale.so: Also extensive exprience in larger SaaS businesses. Companies like Gelato, Credit.com, and iPayables.

B2B SaaS SEO Agency FAQs

Common questions about B2B SaaS agencies:

What should my B2B SaaS SEO agency know how to do?

A B2B SaaS SEO agency should know how to go after highly specific keywords that align with your ideal customer personas (ICPs). B2B SaaS SEO strategies usually entail extremely high-quality and authoritative content writing. This is where the writers who are producing the content marketing on behalf of the SaaS company become experts in the field they’re writing about.

Where do B2B SaaS SEO agencies usually fail?

Typically, it’s when agencies take a very “generic” approach to SEO. Both Google and Users are looking for the same things: unique insights that don’t just sound like “everyone else.” As a result, it’s important that the team that’s supporting your B2B SaaS SEO journey learns how to become experts in your field, then write about it to an extremely high caliber.

Not following this type of playbook is where most B2B SaaS SEO agencies fail. Because they’re not going to generate inbound demand saying “what everyone else has already said.” And that goes for informational pages, solution pages, and many other page types that are part of the SEO strategy.

What are the average prices of a B2B SaaS SEO agency?

On average, you can expect to pay anywhere from $4,000 to $12,000 per month depending on the industry that you’re in, the need for copywriting services, and the type of support that you’re looking for (frequency of scheduled meetings, dedicated support, and more).

One off projects can cost anywhere from $1,500 to $8,000 on average. In addition, annual spend and budgets for B2B SaaS SEO services is usually anywhere from $30,000 to $120,000, on average.

Written by Joshua Davis - VP of SEO
Published on November 24, 2024
Updated on November 24, 2024