We provide a completely unique approach to SEO for SaaS (software-as-a-service) businesses. As experts in the field we've developed a number of on-page, off-page, and content hub strategies that drive real leads for our clients. We track robust metrics like LTV:CAC ratio, net-promoter score (NPS), retention rate, and activations as part of our SaaS SEO strategies.
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Proven track record of creating results. 80% of our clients experience 2-3X growth in 6 to 8-months.
We only care about driving real customers. We do this through User research and testing.
We aim to develop TOFU, MOFU, and BOFU strategies that develop your customer along the buying journey.
Our team of SaaS SEO experts help to design a comprehensive go-to-market plan that is aimed at driving KPIs your business cares about. Scheduled demos, trial sign ups, subscribed customers. Allow our SEO strategists to help design a 3-month to 12-month roadmap to grow organic search as an acquisition channel.
Results:
+300% organic search growth for Volusion
+800% User accounts for QC
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Clearly a significant difference in the content that's getting executed compared to others."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
We provide on-page optimizations both at-scale (usually through programmatic SEO strategies) as well as through specific editorial reviews. Our team of specialists works to improve rankings by determining content gaps, information gain opportunities, and using similar scoring methods to improve your chances of ranking pages by more than 300%.
We provide not only link building strategies but brand building strategies. The game has changed and Google (and other search engines) are looking for whether your brand is mentioned as an expert in the places it needs to be. Our team will help to create and execute a comprehensive off-page SEO strategy that's specifically designed for SaaS companies.
Our team has established relationships with authority sources to expedite your SaaS link building needs without having to wait months for a pipeline to fill up.
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Writing content that resonates with your ICP (ideal customer persona) is key. We produce extremely authoritative editorial that both ranks and brings in new leads. Want to write programming tutorials? We can do that. Want to talk about your competitors pricing? We'll schedule a demo with your competitor and do the investigative journalism to bring new insights to the internet. Our team writes EEAT-friendly and authority building content.
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Establish yourself as an authority in your industry and increase the average-contract value (ACV) of your lead generation through SEO. Our tailored B2B, B2B2C, and enterprise SaaS SEO solutions aim at bringing unique insights to your industry and are designed to impress key decision makers that will want to learn about your solutions.
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Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
Research is the most important part of setting a strategy for SaaS. We aim to uncover your ideal customer persona (ICP) through quantitative and qualitative research.
Our team will work closely to determine how your most successful customers found you and how we can find more customers just like them (think: LTV). Robust and well-thought through keyword research is key to this.
Strategy is the second most important part of any successful SEO campaign. Modern SEO requires authority building and market dominance to truly see results.
We'll plan an SEO roadmap that ensures that you jump ahead above your biggest competitors.
Execution is the fun part, our team will start working on optimizing or creating persona service pages, informational blog posts, and other material that directly targets the customer persona that we've identified.
Our team begins to put together a completely self-managed flywheel of production which starts the process of going-to-market.
Reporting is important to understand how effective the campaign is. The north star metric is always going to be revenue (MRR/ARR) or closed-won contracts with high average contract value (ACV).
However, a number of leading indicators can ensure that we're on the right path. Our team has clear, transparent, and robust reporting so you know you're on target for ROAS (return on advertising spend).
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
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Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
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The key difference between regular SEO and SaaS SEO are the tactics that are used to help achieve MRR/ARR (monthly recurring revenue and annual recurring revenue). The tactics should aim at targeting ideal customer personas (ICPs) at all parts of the buying process. This is all the way from the awareness stage (top-of-funnel) to the buying stage (bottom-of-funnel). SaaS tactics should be designed to convert customers rather than simply help pages rank and gain traffic.
Yes, it does still work. Even as of late, we've driven more than 1,200% growth in trial sign ups for a recent SaaS product. Using organic search is still a great way to go to market since many of your prospective clients and customers are still using Google and other search engines as a way of vetting software solutions and learning what features they provide. As a result, it's best to find ways to get in front of those customers (share of voice) in a greater manner than your competitors.
If you want to learn more about the strategies that we deploy, read it on our blog right here.
It's a valid question. The short answer is yes. Paid advertising and other channels similar to this will have really harsh and heavy ceilings to them. SEO or organic search as an acquisition channel can be a highly effective way of "growth stacking" your SaaS MRR/ARR.
If you want to learn more about why we think SEO is important for SaaS companies, read it on our blog right here.
Here are just a few key metrics that should get tracked:
-> LTV:CAC ratio to give true "customer acquisition cost"
-> Activations or integrated closed-won contracts
-> Signup to paid conversion (6-month and 12-month period)
-> Churn rate
-> Net Promoter Score (NPS)
-> Retention rate
-> Annual contract value
-> Marketing sourced revenue (MSR)
-> Top of the funnel leads generated by organic search
-> Number of active trials or trials from organic search
-> Lead velocity rate (LVR) from organic search
Learn more about all of the metrics that we think you should track in this blog post.
On average, a SaaS company should be putting roughly 30% of its annual revenue back into marketing. SaaS companies will spend more money on software engineering or R&D (EPD) than other companies, since most of the time, SaaS businesses will want to prevent churn.
We typically charge around $4,000 per month for a basic engagement, where we help to design a comprehensive SaaS SEO strategy that can get utilized across the marketing team's activities. This is best for Chief Marketing Officers (CMOs) who have in-house editorial staff, potentially a digital marketing associate, and some other team members who can assist in deploying the SEO strategy.
For more information on pricing view our pricing page.
Glad that you asked! We put together a list of the top SaaS SEO agencies in the space. This comes from our background and knowledge (or expertise) in the space. Of course, we're. going to rank ourselves pretty highly on this list. However, you might be surprised what other agencies we put up there!
Glad that you asked that, too! We've put together our picks for the top SEO agencies to work with if you're a technology startup. Of course, you're going to see us listed as #1—however, there are a number of other companies on this list that might be helpful!
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.
