Here's how we grew an AI SaaS businesses free trial signups by more than 500%

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Solution

Our solution included:

Competitor gap analysis

Organic growth opportunities

Technical SEO audit

Internal linking strategies

Topical authority building

Topic cluster building

Actionable content gaps

Our team started to produce a number of page types to get ahead of the demand coming from Google. One thing that we know: Google cares a lot about page intent types. However, it can be hard to predict how Google is going to change the SERPs based on how Users click and engage with pages.

As a result, we typically recommend a double-pronged strategy. Where we create solution pages that speak to particular opportunities to highlight our use cases around the software. And create informational pages around the same type of question.

For this software company we knew that "AI Content Detector" was going to be a big keyword. As a result, we created a number of solution pages that spoke to our content detection software service and how it worked. This included use cases, pricing, FAQs, and much more.

Accompanying informational pages along with service pages is a great way to generate topical authority. Which, we still see working as one of the best SEO strategies even into 2025+. With the lack of insights that were available within the space, we knew that producing high-quality and well-informed thought leadership articles were going to be a big way to draw in Users to the service.

In addition, we developed case studies pages that highlighted how we used the software ourselves to solve big problems in the space. Showing results was a great way to bring in free trials, rank, and the pages were utilized and "skinned" into multiple social media posts.

Content Production

Content is still king when it comes to SEO. Sounds boring, doesn't it? If it weren't effective, we wouldn't do it. However, it reigns the most effective way to connect with Users and "soft sell" your ideal customer persona.

Hiring just any agency to help with this type of work, well, just doesn't work. And that's because we often see agencies hiring outside copywriters that don't truly learn about the space they're writing about. This is why we fundamentally believe that a higher value of content writing (thought leadership) can go a very long way in generating leads and truly influencing a market.

Ranked more than 200+ AI-related keywords in 3 months: Using our knowledge of information gain and the ability for the team to build a strong brand. Our content started ranking quite quickly.

Generated 100+ free trial signups in the first 5 months: Through the content production we were able to see Users go from the articles to the homepage and continue to explore the software solution. In the first 5 months we started to see real free trial signups and generate cohorts of those Users to learn more about how to market to them. This is impressive when you consider a software business going from zero to real qualified customers in the pipeline.

More than 800k in organic impressions: While impressions are usually a leading indicator of clicks and more important metrics like revenue, we were able to see brand visibility increase which helped other marketing channels continue to advance and multiply.

Interfacing with the team

We get it and we understand: most companies don't believe in the power of "SEO" any longer. We were there ourselves. However, think about it, when was the last time you went to any other source other than Google to start looking for the best software solutions? To prove to internal stakeholders that SEO works, we have to be extremely comprehensive in how we report on the impact of our work.

Not only does our team hold bi-weekly meetings to be able to interface on changing strategy, positioning, and the adaptive nature that technology startups and SaaS businesses need to be. We also build custom reporting to show leading indicators like impressions, clicks, rank position, and topical authority growth.

Our team helped Willie AI develop custom reporting and Looker dashboards that highlighted the value of the work. In addition, we were able to pivot with the team more than 2-3 times on the changing ways to position the SaaS company as the space began to shift and product-market fit (PMF) needed to be refined.