Our team of SEO experts has extensive experience growing B2C SaaS businesses utilizing search demand generation. Learn how we help B2C companies grow all the metrics they care about.
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Convert visitors into leads and get adoption from organic search sources.
Targeting the way that B2C SaaS is getting researched in Google.
See keyword growth, impressions, traffic, user engagement and demos all go up.
B2C SaaS companies are always trying to compete over the attention of their Users with other brands. B2C SaaS companies have a unique challenge in that they are often targeted by other content and page-level competitors from other B2C businesses. This makes the landscape competitive and challenging to break into. However, has significant scale opportunity since there's a larger quantity of eyeballs compared to B2B SaaS.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
B2C SaaS companies have an ocean of keyword opportunities to go after. This makes the opportunity to gain impressions, clicks, and traffic quite high. However, ensuring that the keyword clusters are properly designed to create a more comprehensive demand generation strategy is key. Trust in an agency like ours, we understand how B2C SaaS companies are being researched by consumers in search.
B2C SaaS companies have a unique ability to create all sorts of pages that target customers. Usually, B2C SaaS companies have some foundation of pages that they've already created. Our on-page optimization techniques use the most important on-page factors from backtested strategies that we own. Our SEO team is happy to help hit the ground running through page optimizations that get you onto Page 1.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
B2C SaaS companies require a healthy amount of upfront research about the markets to break into. In particular, we like to identify direct technology competitors as well as identify content competitors. This is where other business types are dominating keywords that directly align with our customer profile.
As a result, keyword research really only goes so far. It's important that the agency team that you work with really understands your space and understands your ideal customer.
For B2C SaaS companies, scale of production is rather important. In particular, B2C SaaS companies have a unique opportunity to attract large quantities of customers.
And usually, based on their freemium model, require larger scales of free trial signups in order to make the marketing channel profitable.
Our team is ready to produce a strategy that reaches great scale based on these factors.
When creating large quantities of content, large quantities of solutions, and more—you need a copywriting team that can produce quality material.
We don't prescribe to the notion that AI-content works very well. We prescribe to the idea that bringing unique, insightful, and helpful information to the internet helps pages rank and encourages visitors to turn into customers.
Reporting is critical when you're trying to comprehend how the marketing source is either generating free trials or generating lead velocity rates.
Our reporting is 100% transparent, easy to understand, and customizable to your SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
B2C SaaS SEO is different from B2B SaaS SEO in that it has a larger quantity of opportunities to go after in the market. Usually, buyer personas are much wider than specific use cases seen in B2B SaaS SEO. As a result, there's a requirement to distill the approach down into the best "bets" and opportunities to go after, first.
Second, B2C SaaS SEO is different in that it requires the ability to build out topical authority clusters of content so that specific categories of content can rank on Page 1. If there's too diverse of a content profile on the domain, Google will have a more difficult time understanding what the website is about.
Generally, we like to approach this by thinking about topical clusters that are ideal fits to the use cases that the B2C SaaS solution provides. And what's required to compete in those topical clusters when compared to both immediate software competitors and content competitors.
Thankfully, there's a good method to do this quite easily. Scale. Scale is always the answer for B2C SaaS companies that are looking to generate free trials. While often overlooked, top-of-funnel content can be a huge driver in helping to generate demand. It not only helps with topical authority development, it helps to establish the brand as a "well known source."
When you think about your complete marketing blend, this means that retargeting campaigns or paid campaigns have a greater chance of success since there's a potential that the User has already visited the website to find out some piece of information.
Whether it's a case study, guide, tutorial, or another type of need. Having the User visit your page, remember the brand, then see other touch points along the marketing journey is highly effective.
We think about producing content based on the following searches and funnel needs:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
