SEO is here to stay—even with the advancement of AI content writing, analysis, and search generative experience's
As part of our industry insights series—I collected 25 trends and statistics about how SEO is helping SaaS companies grow. It's not an uncommon thing—SaaS companies are consistency gauging whether organic search is going to have an impact on their business.
I always tell them, yes—it will. But it's really important to think about your holistic marketing efforts and how organic and non-branded search queries play a role in that. Let's take a look at some statistics and trends that can help allude to what effect this has.
1. Organic Traffic Impact:
On average, organic search accounts for over 50% of all website traffic for SaaS companies.
2. High Click-Through Rates (CTR):
The first position in Google's search results receives an average CTR of around 32%, making it a valuable spot for SaaS companies to target.
3. Lead Generation:
SEO-generated leads have a 14.6% close rate, compared to outbound leads (such as cold calling or direct mail) with a 1.7% close rate.
4. Content Marketing:
SaaS companies with active blogs generate 67% more leads per month than those without.
5. Long-Form Content:
Long-form content (articles with over 2,000 words) tends to receive 300% more organic traffic and 3x more shares on social media.
6. Voice Search Growth:
By 2024, it's estimated that 50% of all searches will be conducted using voice search, emphasizing the need for SaaS companies to optimize for voice search.
7. Mobile Optimization:
Google's mobile-first indexing means that mobile optimization is crucial, as over 50% of internet traffic comes from mobile devices.
8. Page Load Speed:
53% of mobile users abandon a website that takes more than three seconds to load.
9. Local SEO Matters:
Over 50% of "near me" searches result in a visit to a physical store. SaaS companies with a local presence benefit from local SEO efforts.
10. Backlinks and Domain Authority:
Websites with a higher number of backlinks tend to have higher domain authority and rank better in search results.
11. User Experience (UX):
Websites that provide an excellent user experience are more likely to rank higher. Google's algorithm considers factors like page layout, navigation, and mobile-friendliness.
12. Content Freshness:
Fresh and regularly updated content can boost search rankings. 15% of Google's search queries are entirely new, highlighting the need for fresh content.
13. Video SEO:
Video content is 50 times more likely to rank on the first page of Google search results than text-based content.
14. E-commerce Growth:
E-commerce-focused SaaS companies can benefit significantly from SEO, as e-commerce sales are projected to reach over $6.3 trillion by 2024.
15. Rich Snippets:
Pages with featured snippets (position zero) in search results can experience a significant increase in click-through rates.
16. Mobile-First Indexing:
Google's mobile-first indexing prioritizes mobile-optimized websites, impacting search rankings for SaaS companies.
17. Keyword Research:
78% of location-based mobile searches result in an offline purchase, emphasizing the importance of keyword targeting for local SEO.
18. AI and SEO:
AI-powered SEO tools are becoming more popular, helping SaaS companies analyze data and make informed SEO decisions.
19. User Intent:
Content that matches user intent is more likely to rank well. Understanding user search intent is critical for SaaS SEO strategies.
20. Featured Snippets:
Pages with featured snippets (position zero) in search results can experience a significant increase in click-through rates.
21. User Engagement:
Websites with higher user engagement metrics, such as longer time on site and lower bounce rates, often perform better in search results.
22. Link Building:
High-quality backlinks remain a significant factor in SEO success. 90.63% of all pages in the top 10 search results have at least one external backlink.
23. Local Pack:
33% of clicks go to the local "3-pack" in Google's search results when users perform local searches.
24. Trust Signals:
Trust signals, such as SSL certificates and positive reviews, can impact search rankings and user trust in SaaS companies.
25. AI-Powered SEO:
AI-powered SEO tools are becoming more popular, helping SaaS companies analyze data and make informed SEO decisions.
Written by Joshua Davis - VP of SEO
Updated on:
September 11, 2023
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September 11, 2023
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